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Digital Strategy


Driving Digital Strategy 
By Steve M Landman

Special Program of IMC Thailand, an official country member of ICMCI

Digital technologies are redefining the ways consumers engage and companies compete. Explore the latest technologies and how you can reinvent your business model, reassess your value chain, reconnect with customers, and rebuild your organization for the future.

This program will help you :

  • Make digital transformation a key part of your organization’s strategy

  • Create and manage the capabilities that drive digital success

  • Choose an organizational structure that spurs innovation and entrepreneurship

  • Evolve a more flexible organization that aligns with strategic goals

  • Build platforms and manage ecosystems that attract and retain customers

  • Understand the impact of various technologies on your operations

  • Expand your personal and professional network

Through a high-level presentation, case studies, small group projects, and dynamic discussions, you will gain a firm foundation for leading organizational change and harnessing the opportunities unleashed by digital transformation.

Topics include :

  • Identifying business scope

  • Exploring new business models

  • Taking advantage of open innovation

  • Digitizing operations

  • Designing omnichannel strategies

  • Creating digital, social, and mobile marketing strategies that engage customers

  • Acquiring, retaining, and managing customers

  • Establishing the right organizational structure and incentive systems

  • Building a learning organization that continues to improve its capabilities

  • Leading and managing the digital transformation process